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<p><meta charset="utf-8" />The process of selling a product is extremely complex. It does not mean to be a process with the help of which the goods are delivered from the seller to the buyer. It is rather a complex process employing which everything gets set. Once the product production process is over, the product then has to pass through multiple stages to become capable of being sold to the ultimate consumer. It requires different types of processes like packaging and labeling as well. The product has to be subjected to these changes to make it fit for consumption. Without undergoing this process, no product can be successful in the market.</p>
<h2 dir="ltr">Why is packaging so important?</h2>
<p>Packaging is one of the essential processes. It is one of the essential constituents of the process of marketing. The utility of packaging is so much that no successful product can be launched without good packaging. It plays an important role to protect a product in the best possible way. It also ensures that an everlasting impression is created in the consumer's mind whenever he sees the packaging. With this being the importance of packaging, it has become an important process for successfully selling products.</p>
<h3 dir="ltr">Importance of a good package to sell a product</h3>
<p>After discussing the importance of good packaging to sell a product, it becomes essential to discuss in detail the different types of arguments based on which we can conclude that a proper sale cannot happen without an effective process of packaging. These pointers have been summarised in the following manner.</p>
<h3 dir="ltr">Helps to differentiate the product</h3>
<p>The market is full of competitors. Each competitor develops a similar type of product in the same segment. Since the nature of the product is mostly the same, it becomes confusing for the customer to choose one product from so many varieties. Therefore in such a situation, it is the process of packaging which makes a difference. Distinct and unique packaging plays a vital role in attracting the customer and enabling him to choose your product compared to other competitors of the market. It is essential in the long run and, at the same point in time, allows the development of a huge market for the product.</p>
<h3 dir="ltr">Creates an everlasting impression</h3>
<p>The first impression is usually the last. A customer gets attracted to the look of the product before getting attracted to the quality. It is because of the simple reason that quality gets tested at some point in time later. However, the product's packaging would be analysed by the consumer just by looking at the product, and hence he can easily choose the product. Good packaging creates a good impression in the consumer's mind to such an extent that it shows that he buys the product again and again.</p>
<h3 dir="ltr">Begin a chain of transaction</h3>
<p>Suppose the producer sells the product to the consumer, and the consumer rights the quality of the product and is attracted to the packaging. In that case, it results in enabling repeat sales. This leads to a train with action, and a market for a product gets developed across the length and breadth of the country. Moreover, it enables the producer to develop a huge customer base who is attracted to the quality and the looks of the product.</p>
<h3 dir="ltr">It is a silent salesman</h3>
<p>Like a sales assistant who tries to speak volumes about the qualities of the products, packaging plays an important show to act as a sales clerk. It promotes the qualities of the products silently and attracts many customers towards itself. If the packaging is clean and durable, the consumers usually presume that the quality of the product will also be good. Therefore it gives an impetus to the business that even before testing the quality, the customer gives its approval to a product based on its packaging.</p>
<h3 dir="ltr">Keeps the product safe</h3>
<p>It is already known that there is no physical proximity between the buyer and seller. It is because of the simple reason that the production is concentrated at one location and consumption is spread across the country. Therefore a product has to travel from the place of production to the place of consumption. Therefore in such a situation, it becomes essential to understand what has to be kept safely during this entire journey so that the quality does not reduce. It helps to save the product to the best possible extent.</p>
<h3 dir="ltr">How to make packaging attractive</h3>
